If you’re a fan of Harry Potter and all things magical, you’re in for a treat! MINISO, the global fashion and lifestyle brand, has launched a brand-new Harry Potter collection at an exclusive pop-up in Langham Place, Mongkok, Hong Kong. This highly anticipated collection, featuring over 500 co-branded products, is set to launch globally in October, offering fans worldwide the chance to own pieces inspired by the beloved wizarding world.
A Magical Pop-Up Experience in Hong Kong
MINISO’s Harry Potter collection made its debut in grand style at the world’s first MINISO x Harry Potter pop-up. Located on the 4th and 12th floors of Langham Place, this immersive pop-up offers fans a unique shopping experience filled with magical-themed activities. The 200m² pop-up space has been designed to transport visitors into the world of Hogwarts, with interactive displays and exclusive merchandise available only for a limited time.
The pop-up was a huge success during its first week, coinciding with the Chinese Golden Week holiday. Total sales exceeded HK$5 million ($641,025), with a single-day peak of HK$850,000 ($109,390), proving that the demand for Harry Potter-themed items is as strong as ever.
What to Expect from the Harry Potter Collection
MINISO’s new Harry Potter collection is officially licensed by Warner Bros. Discovery Global Consumer Products, ensuring authenticity and quality. Fans can look forward to a wide variety of products ranging from collectible blind boxes and plushies to practical items like stationery, bags, and accessories. Whether you’re looking to add a touch of magic to your home or seeking the perfect gift for a fellow Potterhead, this collection has something for everyone.
Global Launch and Beyond
Following its successful pre-launch in Hong Kong, the Harry Potter collection will officially arrive in the United States on October 13. The Irvine Spectrum store in California will feature a special Harry Potter-themed area, making it a must-visit for fans in the region. From there, the collection will continue its global rollout, with special events planned in Shanghai, Jakarta, Paris, London, and Kuala Lumpur throughout October and November.
Robin Liu, Vice President and Chief Marketing Officer of MINISO, expressed excitement about the collection’s release, saying, “We are continually exploring new ways to bring our wonderful IP collaborations to life, and pop-ups like this allow us to bring more joy to the shopping experience.”
Relive the Magic with MINISO
The Harry Potter collection is more than just merchandise—it’s a way for fans to relive the magic and nostalgia of the iconic film series. With thoughtfully designed products that blend fun and functionality, this collection is sure to become a favorite among Harry Potter and MINISO enthusiasts alike. So, whether you’re a witch, wizard, or Muggle, get ready to immerse yourself in the magical world of MINISO’s Harry Potter collection!
Be sure to keep an eye out for this enchanting collection coming to a store near you. Don’t miss your chance to experience the magic firsthand!
